New Equity ETF Launched Amidst Growing Interest in Low-Cost Active Funds

In a significant development for the financial markets, PGIM has broadened its suite of actively managed exchange-traded funds with the introduction of a new diversified U.S. equity fund. This new offering, known as the PGIM Jennison U.S. Core Equity ETF, aims to provide investors with extensive exposure to the American market through a structured and efficient ETF vehicle. Jennison Associates, a key investment division within PGIM specializing in fundamental equity and fixed income, will serve as the sub-advisor for this innovative fund.

The debut of this ETF aligns with a discernible shift in investor preferences towards actively managed ETFs, which are increasingly favored for their potential to offer lower costs and greater tax efficiency compared to traditional mutual funds, all while retaining expert stock selection. Industry leaders, such as Stuart Parker, Head of Global Wealth at PGIM, emphasize that expanding the firm's active ETF portfolio is a strategic priority, driven by the escalating demand for high-quality, actively managed investment solutions available in an ETF format. Jennison, managing substantial client assets, brings its robust research-driven and bottom-up investment approach to this new ETF. Ken Moore, head of Jennison, highlighted that the fund integrates the firm's established security selection methodology into a core equity portfolio, managed by a team of over fifty seasoned investment professionals.

The increasing popularity of actively managed ETFs is underscored by recent market data. Reports indicate that these funds have rapidly accumulated assets, exceeding $1.7 trillion, with a remarkable $459 billion in net inflows recorded in 2025 alone. This represents a substantial 31% of total ETF flows, despite active ETFs constituting only 10% of the overall ETF asset base. Over the past three years, this segment has experienced an impressive compound annual growth rate exceeding 59%, nearly double that of the broader ETF industry. Furthermore, 2025 marked a record year for active ETF launches, with 962 new funds, signifying the first time active ETFs surpassed passive ETFs in number—a trend anticipated to persist into the following year, as highlighted by an American Century Investments report. This sustained growth and innovation within the actively managed ETF space reflect a dynamic evolution in investment strategies, offering investors more sophisticated and adaptive tools to navigate market complexities.